ALL THE PUFF FOR ALL THE STUFF
The objective was not to create another cannabis lifestyle brand. The objective was to reimagine the very essence of what it means to interact with, consume, and experience cannabis in a society that is on the cusp of transformative change. The vision was to create an identity that will turn the cannabis industry on its head, blending art, culture, and a touch of irreverence to craft experiences and products that challenge norms and provoke thought.
SCOPE
→ CREATIVE DIRECTION
→ ART DIRECTION
→ PRINT + PACKAGING
→ UI/UX
